Public Relations

                                                                                                                         

PLAY Australia PR specializes in developing publicity
campaigns for nightclub/bars, television, fashion
and cosmetic clients utilising a fusion of public relations,
viral marketing, cross promotions, exciting events, and
web site publicity.

PLAY Australia publicises the labels of emerging
fashion/beauty brands as well as established fashion
designers. The management of PLAY Australia PR
have potent connections with consumer and trade
fashion/beauty/luxury, accessories, and market editors
at top magazines, newspapers, blogging communities
and web sites around Australia.


What we offer:


Brand Awareness
Play Australia will use a number of key methods to expose your brand to Media and Consumers. These methods contain Guerrilla marketing as well as traditional PR techniques. All which are tailored to your brand’s direction and personality to secure a strong market presence in your desired sector. All initiatives will be considered thoroughly to align with your brands direction, each initiative and media release will be approved by you to ensure your desired message is delivered to the people that need to hear it, both media and consumers.

Brand Alignment

Play Australia will align and secure your brands involvement in National events, Conferences and Parties via sponsorships.

Guerrilla Marketing
Play Australia pride ourselves on our ability to be creative and truly understand your brands direction. Underground marketing techniques will be implemented so that your desired target market will be exposed and affected by your brand message. These techniques take advantage of creative messages that may be subtle or outrageous, whatever you feel works with you brands message.

3rd Party Endorsements
Play Australia will align and send your brand information and samples to all key titles.

Editorial
Play Australia will source and secure editorial placements for your brand with fashion and business media. Items will be sent to media for inclusion in all main fashion, flat lay, fashion news and profile articles.

Interviews
Play Australia will set up interviews with brand managers and relevant staff members with the Media for exposure both of your brand and the people behind it

Marketing material
Play Australia will design and draft your brand material

Copywriting
Play Australia will draft creative copy for your brand documents and media material

Media Releases
Play Australia will copy write and design media releases that will be personally sent to all relevant media

Publicity
Play Australia will host Media Launches for your range inviting all relevant social media to attend which will result in exposure of your brand

Celebrity Endorsement
Play Australia will work with your Brand and Align your Brand with relevant Celebrity’s who will be exposed to the Media

Media Showings
Every 6th Months Play Australia will host a range showing to Relevant Media Contacts